They had grown their business from local swag supplier to international, white-glove merchandise for major corporations, but their brand identity was stuck in the early aughts.

Up & Out worked with Promotex to give their brand a 360° glow up.

After distilling the modern, punchy, and superior quality essence their clients come to expect from them into updated messaging, we updated their logo, tagline, website​, and online catalog to reflect who they’ve become.

Promotex specializes in out-of-the-ordinary merchandise that captures their clients' brands in entirely custom products. To represent this above-and-beyond approach to merch, we leveraged AI to produce product illustrations that spark the imagination.