Thought Leadership
popular bundlesOne of the best ways to grow your client base in the early days is by leveraging your team’s vast network. Organic referrals are a strong channel for any startup, but many teams don’t realize how much of a boost it can bring you with a little extra TLC.
Our Thought Leadership bundle focuses on growing the online and in-person presence of key members of your team in order to grow your brand awareness and increase qualified traffic.
why grab this bundle?63% of buyers believe thought leadership is critical in demonstrating that you genuinely understand and can solve their specific business challenges.
50% of executives say quality thought leadership impacts their purchasing even more during economic downturns than during good times.
Most startup executives can’t spare the resources required to craft compelling content and stay active across social media.
our process1 Once we’ve identified the members of your team who are best suited to contribute Thought Leadership — this can depend on their social network reach, subject matter expertise, previous companies and speaking experience — we‘ll schedule short interviews with each of them to better understand their tone, perspectives and areas of expertise.
2 We’ll identify key topics for each team member that will inform their Thought Leadership and simultaneously support your overarching brand narrative and goals.
3 Depending on your marketing objectives, we‘ll produce fully-managed Thought Leadership for the channel that best supports your goals, whether thats social media, your own website or editorial sites, or speaking opportunities and events.
Social Support
Based on their core topics, we’ll produce social media posts at a volume that works for your goals and your budget.
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Recorded interviews with post-able video snippets
Daily, weekly or monthly written posts covering unique perspectives, tips and tricks, and news & trends
Ready-to-tweak content or fully-managed writing and posting
Event Support
We’ll distill your core topics into speaking opportunity proposals and complete keynotes to bring your expertise to the masses.
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Speaking opp research for open calls-for-speakers
Speaking opp proposals including title and summary that supports an events main tracks
Keynote development including scripting and presentation slides
Content Support
We’ll build up your blog with SEO-rich Thought Leadership content, or produce sponsored editorial pieces that link back to your website.
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Content calendar development
Article writing, editing and publishing
Third-party editorial collaboration
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