The foundation for your startup’s growth
We’ve spent over a decade building startup brands from the ground up, systematically growing each slice of marketing to meet the needs of each standard milestone:
First pitch, first sale, first raise, first press.
Each stage of your company demands a new level of maturity for your brand, and a new set of tools and templates. Wherever you’re at, we’ve got you covered.
OUR AREAS OF EXPERTISE
Your one-stop startup shop
Brand strategy
Jargon-free and data obsessed, your brand strategy informs actionable plans across your entire business. Our goal is to make sure all customer-facing team members have a deep understanding of the market you’re facing, the buyer you’re addressing, and why your business deserves their time.
Informed by real-world research, we’ll break down your unique value and show you how it flexes across the customer journey to inspire confidence and urgency.
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Market research
Competitor research and comparisons
Buyer research and personas
Unique value props and positioning
Brand tone and messaging
Content strategy
Brand
identity
As your very first impression, your brand should ooze authority and stand out from the rest. It also needs the strength and simplicity to grow with you from Series A to Z, and flex as your business takes shape.
We specialize in identities that connect to your core while leaving space for your brand to evolve, and clear design systems that align your channels, verticals and products.
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Colour opportunity research
Colour exploration and palette development
Logo development
Typography
Design systems
Photography
Iconography
Illustration
UX/UI components and mockups
Brand guidelines
Brand
activation
What brand activation looks like for you depends on a lot of factors — remote or in-office? SaaS or service? B2B or B2C?
We’ll unpack your marketing strategy together and based on your product offering and the channels you’re running, we’ll build out a library of the templates and tools you need to succeed, including content, graphics and documentation.
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Website and landing pages
Content creation
Social media profiles and templates
Brochures and product collateral
Event booth and asset design
Video intros, outros and templates
Signage, swag and stationary
Go-to-
market
From awareness through to purchase, Up & Out can support your entire buyer journey to help you grow revenue and demonstrate repeatable sales.
We’ll work with your team to identify the primary channels that support your top KPIs, whether you’re looking to build brand awareness, collect new logos or grow ARR.
Then we’ll build the supporting framework for your Go-to-Market strategy, including CRM setup, target audience refinement, complete paid campaign management, nurturing sequences, and sales enablement.
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CRM setup
Target audience & personas
SEO keyword audit & strategy
Campaign ideation and ad development
Complete search and social media advertising management
Email outreach and follow-up templates
Sales decks
Product and pricing collateral
Case studies
Quotes and contracts
OUR NUMBER ONE RULE
zero bandaids
We’ve seen so many businesses build fast for growth, only to rework from scratch when they’ve outgrown their starter assets. This means wasted resources, expensive rebrands — and a nasty hit for marketing morale.
Forget the bandaids. Scalability is at the centre of everything we produce, from logos that stand the test of time to websites that grow with you.
At Up & Out, we plan for success so the rocket ship is ready when you are.
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